Apple Tweaks iPad and iPhone Product Lines

Apple often adjusts its iPad and iPhone lineup in March, and this year’s changes make the selection more attractive and affordable while adding a new way to support the (RED) international charity. Let’s take a closer look at what Apple has done and what it means for you.

New iPad replaces iPad Air 2

The most significant of Apple’s changes is the replacement of the iPad Air 2 with a new 9.7-inch iPad model called simply “iPad.” This latest iPad is extremely similar to the iPad Air 2, and although most of the changes are for the better, Apple cut a few features so as to reduce the price to the lowest ever for a 9.7-inch iPad.

Physically, the new iPad is almost identical to the iPad Air 2, apart from being 1.4 mm thicker, which might cause problems for some current cases. More interesting is that Apple swapped the iPad Air 2’s A8X processor for the faster A9 chip, which should improve performance. The cameras remain mostly the same too, though photos taken with the rear-facing camera should be somewhat better, thanks to two improvements over the iPad Air 2’s camera: auto image stabilization to help avoid blurry images and a hybrid infrared filter to improve color accuracy and sharpness.

On the downside, the new iPad lacks the iPad Air 2’s laminated display and anti-reflective coating, which combined to increase screen clarity, particularly in bright light. You’d have to compare the new iPad against the more expensive iPad mini 4 or the much more expensive 9.7-inch iPad Pro to see if the screen change is a major problem for you.

The big win with the new iPad is price, which has dropped $70: it’s now only $329 for the Wi-Fi–only 32 GB model or $429 for 128 GB. The cellular models cost $459 for 32 GB and $559 for 128 GB. It’s now the least expensive iPad and what Apple expects most new buyers to purchase. It’s available starting March 24th.

Apple reduces iPad mini 4 price, drops iPad mini 2

The new iPad takes over the entry-level iPad spot from the iPad mini because Apple simultaneously dropped both the iPad mini 2, which had been priced at $269, and the 32 GB model of the iPad mini 4, which previously sold for $399. That leaves just the 128 GB iPad mini 4, and Apple slashed $100 off its price to bring it down to $399. Despite the price drop, unless you especially want the iPad mini’s smaller size or better screen, it’s probably worth $30 to move up to the new 128 GB iPad.

Paint the town (RED) with new iPhone 7 models

For more than 10 years, Apple has partnered with the (RED) international charity to raise money for the Global Fund to combat AIDS, tuberculosis, and malaria. By offering products in the licensed PRODUCT(RED) color and donating a portion of the proceeds, Apple has raised over $130 million for (RED), making it the charity’s largest corporate donor.

On March 24th, Apple will start selling the iPhone 7 and iPhone 7 Plus PRODUCT(RED) Special Edition models in 128 GB and 256 GB capacities. They’re functionally identical to the existing iPhone 7 and 7 Plus models and are priced the same too, but they come in what Apple calls “a vibrant red aluminum finish.” It’s a strong color that’s a far cry from Apple’s almost pastel rose gold color choice.

And if you’d like a PRODUCT(RED) iPhone, but have a perfectly serviceable iPhone that you don’t want to replace, Apple now offers silicone and leather cases in the (RED) color—they’re not quite as snazzy as the red aluminum finish, but they’re similarly bright.

iPhone SE now holds twice as much

Last, but far from least, Apple has doubled the storage tiers for the 4-inch iPhone SE, so you can now purchase a 32 GB model for $399 or a 128 GB model for $499. This minor change is welcome for two types of iPhone users.

First, if you’re looking for the least expensive iPhone, the 32 GB iPhone SE at $399 is $150 cheaper than the 32 GB iPhone 6s at $549. And second, some people with smaller hands or pockets don’t like the extra bulk of even the 4.7-inch iPhone 6s/7, much less the 5.5-inch iPhone 6s/7 Plus. For them, the svelte iPhone SE is a perfect size, and it’s helpful that buying it no longer requires living with only 16 GB or 64 GB of storage.

If you have questions about which of these products is right for your needs, get in touch!


Twitter: Curious about Apple’s new iPad and iPhone changes, including the snazzy PRODUCT(RED) iPhone 7? We have details at:

Facebook: Apple’s just-announced new iPads and iPhones promise faster performance and more storage for less money! And a lot more (RED).

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